The two main parts of SEO are link building and keyword research. Let’s consider them one by one.
Keyword research is one of the most important parts of SEO. It is the process in which you come up with ideas for keywords that people are searching for on search engines like Google or Bing.
When you do keyword research, it helps you understand what your target audience is looking for when they search using specific keywords. This knowledge helps you make informed decisions when coming up with content to publish on a blog, an ad campaign, or a promotional piece.
Choosing the right keywords often takes a lot of time and effort, but it’s worth it if the results are positive. To track the results and review your actions, you need to use a pro-SERP checker online.
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Link building is the process of finding local and global websites that can potentially link back to your website for purposes of increasing its visibility or ranking. Link building can also take into consideration acquiring links from high-ranking websites to your website.
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What Is the Difference Between On-Page SEO and Off-Page SEO?
SEO is a method to improve a website’s visibility in search engine results pages. There are two methods of SEO: on-page and off-page. On-page SEO deals with the actual code and content of the page, while off-page SEO deals with things like backlinks and social media.
- On-page SEO deals with the physical content of the page itself, such as your keyword density and meta tags. As long as you maintain a certain keyword density (usually around 2%), you will be able to rank for that keyword in Google without doing any other work.
- Off-page SEO deals with the backlinks and social media activity that surrounds your website. For example, if you have good social media engagement or if other sites share your content linking back to it, your site becomes more credible in the eyes of Google.
Some people say you need to focus more on on-page SEO. Others say that Off-page is what really moves the needle in terms of rankings. However, you should pay attention to both of these methods of SEO to be able to get the maximum results.
Don’t forget to track and measure your SEO campaign results. How can you do it? It’s easy if you use a SERP checker tool like SpySERP.com. This is great software with a lot of functionality. The best part is that you can use their white-label feature to create eye-catchy and data-driven reports for your SEO clients!
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