Instagram is the photo and video-sharing social media arm of Facebook Inc. Instagram is indeed an exceptional marketing platform for online businesses, entrepreneurs, and eCommerce merchants. It’s a potent tool featuring incredible benefits exclusively curated for myriad types of businesses.
Instagram is a platform to create brand awareness, promote new products, and communicate on a personal level with your visitors. The hashtag is a single word or a series of words prefixed with a hash symbol (#) used in the post’s description itself or the comments section.
Instagram Hashtags are the secret weapon that can erase the boundaries surrounding your business and set up your own business using Shopify.
A study on Instagram Hashtags
Finding The Best Instagram Hashtags
- Research your audience: Instead of adding random hashtags that make no sense, do careful research on what your audience is interested in. If you include those hashtags with relevant keywords they are looking for, there is a greater chance you will be found.
- Research your competitors: It’s important to know the hashtags your competitors are using to know the level of engagement. You can take a cue from them and get innovative in using relevant hashtags for the better.
- Research Instagram influencers: These are the people that perform exceptionally well on social media platforms. With thousands of followers, built over time, these influencers create messages and hashtags that connect with their audience on a deep level. Do research of the influences that are relevant to your brand for maximum engagement.
- Use the available tools: There are a host of tools to assist you with choosing the best Instagram Hashtags. These tools are phenomenal to help you find hashtags that complement your content. These include HashtagsForLikes, InstagramTags, Seekmetrics, and All Hashtag.
Conducting Hashtag Research For Instagram
Hashtag research for Instagram is a key process to get hold of hashtags that are high-performing and extremely popular and get new ideas for hashtags you didn’t know earlier. This includes:
- Check out Twitter: Twitter is a trending social media platform featuring trending hashtags and the latest topics at the moment. You can get amazing ideas from their trending topics section which includes those topics people are currently sharing.
- Monitor the competition: Do thorough research about your competitors’ marketing strategies and the hashtags they use. This research will give you critical insights into the words and phrases to use to promote your brand.
- Follow influencers: Make it a point to take a cue or two from those who have an established brand and audience following. These are the people that can inspire you to take proactive measures regarding the usage of relevant hashtags. You can incorporate some of these Instagram hashtags for your brand too.
- Incorporate hashtag research tools: The research tools concentrating specifically on hashtags are the roadmap and guide to assist you in choosing the perfect hashtag. You will come across some evergreen hashtags you never knew will benefit your business immensely. These tools are:
1. Keyhole: The comprehensive hashtags tool gives complete information about every hashtag and the number of posts that have used them. You will also know the reach of each hashtag and its impression
2. Hashtagify: You can see the popularity of specific hashtags and eliminate those that don’t serve your purpose anymore. Discover hashtags and relevant terms your competitors are using and see if they are popular
3. Ritetag: This tool automatically suggests hashtags depending on the text and images you use. It can also be linked to other social media tools to get suggestions on the same Latest update How To Accelerate Your Business Using Video Marketing
Streaming the entire process
Entering the number of characters for a number of hashtags can be time-consuming. With the absence of an autocorrect option, things can get cumbersome. However, the following tools can streamline the hashtag process for you:
- PreviewApp: Easily save hashtags in the app and use them for your content on Instagram. You can also test the hashtags to know their performance
- Later: Use the saved captions feature to apply the same to new posts and save time in the process
- Tag for Likes Pro: You can find, copy, and paste hashtags on your mobile device and create custom lists to transfer to Instagram
The Conclusion
While these tools can help you generate the best Instagram Hashtags, there are more affordable ones like general social media tools. For instance, there is social media scheduling software like Hootsuite or Sprout Social. Create posts and paste hashtags and a coo=llection of hashtags for future use. These tools are advanced enough to post your content directly on Instagram. You will save an ample amount of time this way.
